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Tuesday, July 29, 2025

Art Meets Conservation: Famous Painters Lead Tiger Awareness Campaign Through Groundbreaking Exhibition



BongJournal Art Desk

The Exhibition: Art with a Purpose

At Maya Art Space, Kolkata, the exhibition From Canvas to Cause is making waves—not just for its visuals, but for its mission. Veteran masters like Jogen Chowdhury, Suvaprasanna, and Subrata Gangopadhyay stand shoulder to shoulder with innovative voices such as Bappa Bhowmick, Shipra Bhattacharya, and emerging talent. Curated by Arkamitra Roy and envisioned by Bappa Bhowmick, this event unites artists for a single cause: raising awareness on tiger conservation through creative expression.

Every painting, sketch, and sculpture captures the tiger’s essence strength and fragility and weaves it into broader themes of human-nature coexistence and ecological urgency.

Artists for the Wild: A Collective Awakening

The tiger—India’s majestic predator and ecological keystone has always been a muse for many. But in this exhibition, the animal is not just painted; it’s invoked. Each artwork explores the tiger’s strength, vulnerability, and its metaphoric symbolism as a threatened spirit in modern times.

From abstract renderings and tribal influences to hyper realistic sketches and sculpture, the gallery vibrates with empathy and urgency. The blending of heritage techniques with bold modern expressions reflects how art evolves—and so must our consciousness.

Empowering Artists: Technology Meets Commerce

Driving the exhibition’s global reach and community participation is the combined force of Boutiqart.org and Stageart.in, initiatives under Idearcade Digital Solutions Pvt. Ltd. Both platforms merge tradition with technology to support artists in immersive ways ( boutiqart.orgboutiqart.org

Through Boutiqart.org’s Creative Commerce Network, artists and artisans receive visibility via B2B2C e-commerce, bulk customization orders, export capability, and affiliate listings on major e-commerce channels like Amazon, Flipkart, Alibaba, and GeM (boutiqart.org). Membership tiers from free to premium include product photography, live shop training, digital branding, logistics support, and even global export facilitation (boutiqart.org).

Meanwhile, Stageart.in provides branding, digital marketing, influencer collaborations, and live-streaming solutions to spotlight artists and events globally. Their expertise spans celebrity tie-ups, content creation, media amplification, and immersive hybrid events  bridging communities across physical and virtual spaces. (boutiqart.org).

An Excellent Masterpiece by Jogen Chowdhury

Interactive Engagement: QR-Powered Exploration

What sets this exhibition apart is how it brings audience and art into conversation. Via Darshanarthi.Live, visitors can scan a QR code at the venue’s feedback kiosk, rate the show, and enter a lucky draw to win artist-signed merchandise. But more than just reviews, the QR platform offers an interactive knowledge base: insights into each artist, details on mediums, symbolism behind works, and recommendations about what to buy and why.

This tech-driven interaction helps demystify art acquisition for newcomers and cultured buyers alike. It’s a bridge between emotion, education, and commerce, powered by AI-curated FAQs, artist profiles, and guided content.


Global Reach with Local Roots

Boutiqart and Stageart aren’t just digitizing the exhibition, they are exporting India’s creative spirit to the world. Boutiqart’s model connects artists to global buyers and B2B partners, enabling bulk and customized orders and opening doors to international markets (LinkedIn, boutiqart.orgLinkedIn, boutiqart.org). Through live-streamed fairs, artist interviews, and branded shop showcases, buyers from anywhere in the world can witness and order perishable artworks or merchandise in real time.

https://stageart.in/ amplifies this reach with social media campaigns, influencer partnerships, and livestream content, turning local exhibitions into globally visible, engaging experiences. Their involvement in Darshanarthi.Live’s Durga Puja Awards further positions cultural arts on the international stage through geo targeted campaigns and virtual engagement tools (LinkedIn).


Artists and Art Lovers: A Win Win Ecosystem

For artists, this united platform means:

  • Greater visibility beyond galleries,
  • Curated support through digital profiles, photography, and marketing,
  • Access to custom and bulk orders from clients worldwide,
  • Real-time data on engagement and reach.
  • For art lovers and buyers, this is transformational:
  • A guided learning experience via QR and AI,
  • Confidence in knowing the artist, medium, and story behind the work,
  • Direct access to purchase unique art or merchandise,
  • Opportunities to participate in feedback and live contests.
  • Together, Boutiqart, Stageart, and Darshanarthi.Live are dismantling barriers between creator and community.



Canvas to Cause: Beyond the Paint

At the core of From Canvas to Cause lies a deeper dependency: the intertwining of art, activism, and accessible innovation. The exhibition doesn’t just display art it invites you to act, to reflect, and to connect.

By pairing creations with context through interactive tools, by giving artists global commerce pathways, and by branding experiences that resonate this is how art becomes more than aesthetic. It becomes agency.

The partnership between Boutiqart and StageartStageart is proving that culture, commerce, and conservation can thrive in unison especially when enabled by smart digital infrastructure.

Final Thought

"From Canvas to Cause" marks a turning point in how exhibitions and exhibitions of social intent are produced and consumed. Artistically rich, socially relevant, and technologically innovative, this event showcases the new blueprint for Indian art: one that is inclusive, purposeful, and impactful.

Visit the show before July 31 at Maya Art Space, scan the QR, explore the stories, and support a cause that reverberates far beyond the canvas.




Thursday, July 3, 2025

When Ancient Epics Meet Modern Magic: How Namit Malhotra's Ramayana's VFX Reimagines Our Cultural DNA

 


✒️ Sreeja Ghosh

The Divine Trinity Gets a Digital Makeover – And It's Absolutely Breathtaking

In an era where Marvel dominates global cinema and Western mythology floods our screens, 3 July 2025, release of the Ramayana teaser marks a seismic shift in how we consume and celebrate our own cultural heritage. The film doesn't just adapt India's most beloved epic,  it transforms it into a visual symphony that makes every Indian heart swell with pride.

The VFX Revolution: Where Technology Meets Tradition

The teaser opens with a sequence that would make Hollywood studios take notice. Through cutting-edge CGI, we witness the trinity of Hindu deities – Brahma, Vishnu, and Shiva – rendered with such stunning detail that each frame feels like a moving temple mural. This isn't just visual effects; it's visual reverence.

Director Nitesh Tiwari and his team have achieved something remarkable they've made ancient mythology feel urgently contemporary without losing its sacred essence. The digital imagery doesn't overshadow the story it amplifies its emotional and spiritual resonance. When the screen displays "When the creation threatens to destroy their worlds, a war begins to end all wars," backed by these divine visuals, it's impossible not to feel the weight of our cultural legacy.

Ranbir vs. Yash: The Epic Clash That Defines a Generation

The centerpiece of the teaser is the face-off between Ranbir Kapoor's Ram and Yash's Ravana. Here, VFX becomes the language of cultural storytelling. The larger-than-life avatars don't just showcase technical prowess – they represent the archetypal battle between good and evil that has shaped Indian consciousness for millennia.

The transition from CGI spectacle to live-action footage in the final seconds is masterfully executed. It grounds the mythological grandeur in human emotion, reminding us that these aren't just gods and demons – they're reflections of our own moral struggles.

Cultural Symbols in the Digital Age

What sets this teaser apart is how it treats Indian iconography. The artifacts and visuals inspired by the epic aren't mere decorative elements – they're cultural DNA made visible. Every symbol, every divine weapon, every architectural detail has been crafted to trigger recognition and pride in Indian audiences.

The title card "Ramayana – Our Truth. Our History" against the glowing Indian subcontinent isn't just marketing – it's a declaration. It says that our stories are as grand, as visually spectacular, and as emotionally powerful as any global blockbuster.

The Pride Factor: Why This Matters Now

In today's globalized world, cultural pride often feels like a luxury we can't afford. We're constantly consuming stories from other cultures while our own epics gather dust on bookshelves. The Ramayana teaser changes that narrative entirely.

Producer Namit Malhotra's vision to "take our greatest culture, our greatest history, and share it with the world" is evident in every frame. This isn't just a film – it's a cultural export that makes Indians proud to be Indian. When your mythology looks this good on screen, when your stories are told with this level of technical excellence, it's impossible not to feel a surge of cultural confidence.

"Ramayana," all set for  IMAX and harnessing AI-enhanced VFX, asserts itself as a global cinematic experience while unequivocally embracing its Indian identity, demonstrating that Indian narratives can achieve world-class status without Western packaging. The film's teaser signifies Indian cinema's evolution beyond seeking external validation, establishing a distinct cinematic language that is both authentically Indian and universally compelling, rather than competing with Hollywood. Beyond its technical prowess, the film's true success lies in its emotional authenticity, where VFX enhances the narrative, allowing audiences to connect with the inherent values and struggles depicted in the clash between Ram and Ravana. This teaser transcends mere entertainment, serving as a powerful act of cultural reclamation, advocating for Indian mythology to be presented on the grandest screens with cutting-edge technology and fervent storytelling, reinforcing the vital importance of pride in one's heritage, and ultimately declaring "Ramayana" not just a relic of the past, but a magnificent vision for the future.


Thursday, June 12, 2025

What’s So Haunting About Bengal? Vivek Agnihotri’s Latest Teaser Sparks National Buzz

 


✒️ Sreeja Ghosh

"If Kashmir hurt you, Bengal will haunt you.” With just this one line, filmmaker Vivek Ranjan Agnihotri has once again stirred the national conscience. The teaser for his upcoming film The Bengal Files: Right to Life—the third installment in his politically charged “Files” trilogy was released recently, and it's already setting off ripples of conversation across social media, political circles, and cultural discourse.

After The Tashkent Files explored the mysterious death of Lal Bahadur Shastri and The Kashmir Files sparked an emotional upheaval over the Pandit exodus, The Bengal Files is shaping up to be another gut-punch of forgotten history—this time turning its lens on West Bengal. But what exactly will haunt us about Bengal? And why is this film arriving at a time when Bengal’s own political and cultural fabric is visibly fraying?

The Teaser That Left a Scar

The teaser of The Bengal Files  sets a dark and intense tone, focusing on the communal violence in undivided Bengal during the 1940s, particularly events like Direct Action Day and the Noakhali riots. It opens with a haunting voiceover from a Kashmiri Pandit character warning that "Bengal is turning into another Kashmir," hinting at a narrative of historical and ongoing turmoil.  A striking image of a burning Goddess Durga idol closes the teaser, emphasizing its bold and unsettling nature. A tagline, “If Kashmir hurt you, Bengal will haunt you,” underscores the film’s intent to provoke and explore suppressed historical narratives

Agnihotri, known for his confrontational storytelling, appears to be making an unflinching statement: Bengal, too, has a story the nation refused to hear.

What Is The Bengal Files About?

While the official plot remains under wraps, credible sources and early leaks suggest that The Bengal Files might explore the decades of political violence, ideological suppression, and human rights concerns that have long plagued the state from the Naxalite uprising of the 1970s to more recent incidents of political murders, riots, and law-and-order breakdowns post-2011.The teaser’s tagline—"Right to Life" seems to indicate that the film will deal with gross violations of Article 21 of the Indian Constitution, which guarantees the fundamental right to life and liberty. This could include themes such as post-poll violence, ideological censorship, radicalisation, and mob justice, topics Bengal has grappled with in recent years.

Bengal in Today’s Political Landscape

To understand why The Bengal Files teaser hits so hard, one must look at Bengal’s current socio-political climate.

In the past five years alone, West Bengal has witnessed:

Widespread post-poll violence after the 2021 Assembly Elections

Allegations of targeted killings and harassment of opposition party workers

A sharp rise in communal tensions, particularly in districts like Murshidabad, Howrah, Maldah, Cooch Behar, and Birbhum

Concerns about freedom of speech and press, especially in cases where journalists critical of the ruling government were allegedly harassed

An increasing sense of cultural alienation among certain sections of Bengali Hindus, who feel sidelined by vote-bank politics

When viewed against this backdrop, Agnihotri’s film seems less like historical fiction and more like a commentary on the present.

Agnihotri's critics often accuse him of promoting "propaganda cinema," but his supporters argue that he gives voice to stories the mainstream media and Bollywood traditionally avoid. With The Bengal Files, he seems poised to add yet another layer to the ongoing national conversation about historical memory, narrative control, and selective outrage.

The change in the film’s title from The Delhi Files to The Bengal Files also adds intrigue. It suggests a deliberate redirection of focus from the central corridors of power to a region often celebrated for its culture, but rarely held accountable for its darker chapters.

The film stars industry veterans like Mithun Chakraborty, Anupam Kher, Pallavi Joshi, and Darshan Kumar—all of whom delivered intense performances in The Kashmir Files. Their inclusion adds gravitas and emotional weight.Chakraborty’s casting is especially symbolic. A cultural icon of Bengal himself, his portrayal seems to carry the pain of a Bengali who has seen his homeland transformed, fragmented, and wounded.

Now the question is why This Film Matters in 2025. Releasing on September 5, 2025, The Bengal Files will hit theatres at a politically sensitive time possibly just ahead of the West Bengal Assembly elections in 2026, and a year after the next General Election. It may even coincide with legal and political debates around citizenship laws, infiltration issues, and rising concerns about border state vulnerabilities. With the country deeply polarised, the film is likely to trigger both national soul-searching and furious ideological backlash. 

But whether one agrees or disagrees with Agnihotri's perspective, one cannot deny his power to ignite debate and his refusal to let sleeping histories lie. Since the teaser’s release, social media has erupted in discussions. Instagram reels, YouTube reaction videos, and X handle threads have dissected every frame. While some accuse the film of being “agenda-driven,” others hail it as a necessary reckoning. Interestingly political leaders from both the ruling TMC and opposition BJP in Bengal have so far remained tight-lipped—a silence that speaks volumes.






Sunday, March 30, 2025

Bridging Kolkata & Surat: LVB’s New Chapter Redefines Business Networking


BongJournal Newsroom :
The first chapter of Local Vocal Business (LVB) was launched with sheer grandeur and enthusiasm in Kolkata, in the presence of eminent  members of the LVB family: Ms. Anchal Goenka, Franchise owner of LVB Kolkata; Mr. Akash Vaghasiya, Founder of of LVB India; Mr. Sneh Desai, Strategy Advisor of LVB India; Mr. Ajay Italiya, Co Founder of LVB India; Mr. Ashish Mittal, WB Head of LVB Kolkata and so on.

Under the name of the Tagore Chapter, this successful and enriching business networking meet was a melting pot for prominent business leaders, industry experts, and ambitious entrepreneurs from Kolkata and Surat, looking to widen their business prospects. The evening began with the sound of “dhak” welcoming the guests and ended with attendees praising the event for its well-structured format, high-caliber discussions, and the opportunity to connect with like-minded professionals. 


While speaking with Bong Journal, Akash Vaghasiya ,Founder of LVB India said that they are  looking forward to create beneficial intercity Kolkata-Surat connections and give professionals as well as entrepreneurs a growth-oriented ecosystem for businesses. They wish to revive and reinstate one equal platform for all to talk business and represent their respective organisations. “I have immense faith in the entrepreneurial spirit of Kolkata.”, said Mr. Vaghasiya. 

Why name it The Tagore Chapter? The Founder spoke of Swami Vivekananda and Rabindranath Tagore, and the extent of impact that they hold as the face of traditions and culture in West Bengal and all over India. This spirit of Kolkata has led to an overwhelming response within just two months of having begun with this project. 

Anchal Goenka, Franchise Owner of LVB Kolkata, spoke about how she finds a myriad of scope for development in the business sector of Kolkata. The entire team expects a stark progress in the entrepreneurial fraternity of the city and leading it to a path of effective business with the help of networking. “ Besides, with an all female leadership team, we have an arc for women specialised empowerment, giving them a direction in this sector.”, said Ms. Goenka.

This event included a pre networking session, followed by the more than forty members and visitors presenting for the event, introducing their organisations. There was also a scope for on-spot live references for the participants on the meet. People from various field of work like real estate consultancy, vedic vastu, health and wellness, life insurance, legal licensing, interior designing, etc. came together to be a part of the successful launch of the Tagore Chapter.


Saturday, March 29, 2025

India Joins Global Celebration for International Jazz Day 2025

 


BongJournal Newsroom : Abu Dhabi has been chosen as the Global Host City for International Jazz Day 2025, with celebrations spanning over 190 countries, including India. This UNESCO-led initiative, in collaboration with the Herbie Hancock Institute of Jazz, will bring together artists, educators, and institutions worldwide to highlight jazz’s role in promoting cultural dialogue and unity.

On April 30, the International Jazz Day 2025 All-Star Global Concert will take place at Etihad Arena, featuring an impressive lineup of musicians from different genres. Among them is Varijashree Venugopal from India, who will join global icons such as Herbie Hancock, John McLaughlin, Arturo Sandoval, and Dee Dee Bridgewater.

The event will be broadcast live to millions via UNTV, UNESCO, jazzday.com, Facebook, and YouTube. Alongside the grand concert, thousands of events worldwide will include masterclasses, jam sessions, panel discussions, and educational workshops.

In Abu Dhabi, jazz performances will be held at Louvre Abu Dhabi, Berklee Abu Dhabi, and NYU Abu Dhabi, incorporating traditional instruments like the oud, qanoon, and ney, showcasing jazz's versatility across cultures.

This year’s celebration aligns with the Culture Summit Abu Dhabi, where Herbie Hancock and other artists will discuss jazz's impact on global creative industries.

Since its inception in 2011, International Jazz Day has reached over 2 billion people annually, fostering peace, diversity, and mutual respect. India’s participation in this prestigious event reflects its growing influence in the global jazz scene.

For more details visit www.jazzday.com or www.unesco.org/en/international-jazz-day.

Wednesday, March 26, 2025

How Healthcare and Biopharma Earn the Title of Best Workplace in Singapore: Lessons for Other Countries

Sreeja Ghosh ✒️

S
ingapore has become a leader in creating great workplaces in the healthcare and biopharma industries. Every year, Great Place To Work declares a list of the best companies in these sectors. These organizations focus on building a strong work culture, gaining employee trust, and offering excellent working conditions. 

In today's fast-paced professional landscape, maintaining workplace balance has become more than just a trendy concept—it's a critical necessity for organizational success. A healthy workplace environment directly impacts employee productivity, mental well-being, and overall company performance. By fostering a culture that prioritizes work-life harmony, psychological safety, and employee wellness, organizations can reduce stress, minimize burnout, and create an ecosystem where individuals feel valued, motivated, and empowered. Workplace balance is not merely about managing work hours, but about creating a holistic approach that nurtures professional growth and personal satisfaction.

How they Earn the Title?

To be named one of Singapore's Best Workplaces , Healthcare & Biopharma, companies  follow these strict processes. 

  • Get Certified – Companies must earn the Great Place To Work Certification™, which shows they meet high workplace standards.
  • Employee Trust Survey – Employees fill out the Trust Index© survey, which asks questions about trust, leadership, values, and inclusivity in the company.
  • Culture Report – Companies submit a Culture Brief™, explaining their workplace programs, policies, and employee benefits.
  • Employee Voices Matter – The list is based on feedback from nearly 10,000 employees working in healthcare and biopharma in Singapore.

What Makes These Companies Stand Out?

Strong Employee Engagement: Companies like Medtronic and MSD International focus on employee satisfaction, ensuring that workers feel valued.

Investment in Innovation: The biopharma industry is growing rapidly, and these companies support research and new healthcare solutions.

Opportunities for Growth: Employees are given chances to learn new skills and advance their careers.

Inclusive Workplace: Diversity and inclusivity are key values in these companies, making everyone feel welcome and respected.

Lessons for Other Countries

  • Prioritize Employee Well-being – Companies should focus on both mental and physical health, offering support programs for employees.
  • Encourage Innovation – Investing in new technology and research can help companies stay ahead in healthcare and biopharma.
  • Build a Culture of Trust – Listening to employees and creating an open work environment can lead to better job satisfaction.
  • Recognize and Reward Talent – Acknowledging employees’ hard work and offering growth opportunities can help retain top talent.

Singapore's success in creating great workplaces in healthcare and biopharma shows that employee happiness and business success go hand in hand. Other countries can learn from these strategies to improve their own work environments and boost their healthcare industries.



Sunday, March 23, 2025

World TB Day 24 March : The Global Fight Against Tuberculosis is at Risk



BongJournal Newsroom : Tuberculosis persists to be a significant threat to human health around the globe, despite its preventive and curable nature. In 2023, the World Health Organisation (WHO) recorded an estimate of 10.8 million people having fallen ill with TB worldwide. Over 1 million people die from TB each year- making it the world’s top infectious killer along with HIV.

World Tuberculosis Day is marked on 24th March every year. With regards to it, WHO issued a news release on 20th March, 2025, calling for urgent action to address worldwide disruptions in tuberculosis services putting millions of lives at risk. It calls for urgent resources to protect and maintain TB care and support services for people in need across regions and countries. This release states that global efforts to combat TB have saved 79 million lives since 2000. However the drastic cuts in health funding that are occurring now pose a threat on this progress. Rising drug resistance in areas across Europe and contemporary conflicts in the Middle- East, Africa and Eastern Europe, are furthermore adding on to vulnerability of the situation.

Under this year’s theme: “YES! WE CAN END TB: COMMIT, INVEST, DELIVER”; World Tuberculosis Day campaign highlights a cry for urgency, accountability and hope. “The huge gains the world has made against TB over the past 20 years are now at risk as cuts to funding start to disrupt access to services for prevention, screening, and treatment for people with TB,” said Dr Tedros Adhanom Ghebreyesus, WHO Director-General. “But we cannot give up on the concrete commitments that world leaders made at the UN General Assembly just 18 months ago to accelerate work to end TB. WHO is committed to working with all donors, partners and affected countries to mitigate the impact of funding cuts and find innovative solutions.”

According to early reported by WHO, twenty seven countries are still facing crippling breakdowns in their TB response, with devastating and shattering consequences, like listed below:

  • Human resource shortages hampering delivery of services.
  • Diagnostic services severely disrupted .
  • Delay in detection and treatment of tuberculosis .
  • Data and surveillance systems collapsing, compromising disease tracking and management .

The fight against tuberculosis (TB) faces severe money problems:

  • In 2023, only 26% of the needed $22 billion yearly funding was available
  • TB research received just one-fifth of its $5 billion yearly target in 2022
  • From 2019-2023, funding from countries dropped by $1.2 billion
  • International funding increased slightly by only $0.1 billion

The WHO is trying to speed up TB vaccine development but needs more money urgently. For World TB Day, WHO asks everyone - people, communities, and governments - to help fight TB. Without working together, TB will continue to threaten millions of lives.



Thursday, March 13, 2025

Holi Colors Can Cause Ear Infections! Doctors Share Safety Tips


As we welcome the auspicious festival of Holi at 14th March, 2025,it is also crucial to be mindful and wary regarding the fact that while we indulge in the feast of colours and make merry ,it might make affairs awry once that spurt of paint-infused water attacks our ears with the arsenal of water guns. 

Sagnik Bhaduri,reporter at BongJournal, holds an informative repertoire with Dr. Snehasish Barman , secretary of AOIWB(Association of Otolaryngologists of India,West Bengal)who speaks about the precautions one must adhere while indulging in the festival of colours.



While playing with colours a major risk factor involved is that of our hearing organs getting ingested with colour-infused water. It is crucial that if such an untoward incident happens one is to immediately consult a doctor or specialist rather than try to poke our ears with any solid object or our fingers. If your eardrum is otherwise healthy and functioning it is not concerning provided you do not poke it with external objects,” said Dr. Barman. 

Further, he added, “If one’s ears are already ruptured or are assimilated with impacted earwax , any kind of congestion in the ears due to assimilation of colours may lead to severe ear infection or damage. Regarding the necessary precautions to be taken, we stressed upon the importance of guarding the ears and eyes with sunglasses and caps to prevent any such mishap and also be careful with the usage of water balloons for they pose the danger of causing blunt trauma which may damage eardrums. 


“Children often owing to their carefree nature are at most risk for any kind of colour coming in physical contact with their eyes or ears. However, due to the environment of fun and frolic during such a festival even adults also are vulnerable to this. Also individuals who have ear-related afflictions already must be strictly careful,” added Dr. Barman.


Saturday, March 8, 2025

From Rural Initiatives to National Impact: Sunil Jaglan’s Role in Advancing Women’s Rights

Sunil Jaglan in the Street of Kolkata with his Gali Bandh Ghar campaign 

As India celebrates International Women’s Day, it’s pivotal to highlight the individuals driving real change in the fight for gender equality. While the day is often dedicated to honoring women’s achievements, the role of progressive male allies cannot be left unnoticed. Sunil Jaglan, the man behind the revolutionary Gali Bandh Ghar movement and initiatives like Selfie with Daughter, has turned up  as a strong advocate for women's rights in India. His relentless efforts in revolutionizing mindsets, especially in rural communities, have contributed significantly to empowering girls and ensuring they receive the education and opportunities they deserve. On this Women’s Day, let’s take a closer look at how his work continues to inspire a more inclusive and equal society.

BongJournal recognizes his efforts in standing with women and fighting for their cause, honoring him this Women's Day.In an exclusive conversation, Sagnik Bhaduri spoke with him.




Sagnik : A very good morning to you sir! Since you are an individual who is deeply committed to the emancipation of women from gender-binaries,it is an honour to interview you as we approach International Women’s Day on 8th March,2025.

Sunil Jaglan : Thank you so much for the kind words!

Sagnik: So to begin the conversation, what language would be comfortable at your end to converse with me?

Sunil Jaglan : I would feel at home if you converse in Hindi!

Sagnik : Since the question of language came to the fore, our perception regarding gender identity and patriarchy has been shaped in a myriad of ways by socio-linguistic institutions, the reason for which you embarked on a campaign to prevent the use of cuss words which are derogatory to women. Even in recent times youtubers like Andrew Tate ,who promote toxic masculinity and misogyny, are being glorified in popular youth culture in a disturbing manner . So what do you think is the effective way to counter such a malaise?

Sunil Jaglan :I have been running this campaign (Gaali Bandh Ghar ,2014) for a long stretch of time to prevent women-centric cuss words. But during my own youth,when I was a university student, I had committed the same folly of using such pejorative terms but did not ponder about it. But during my tenure as a sarpanch in my village in Haryana I witnessed that there was a tendency to use pejorative and misogynist terms during any verbal engagement regarding any matter concerning the village. It was during this time a solemn realisation dawned upon me that most of the cuss words we use in our day-to-day life are dehumanising towards women and thus I embarked on a campaign to alleviate this which involved efforts to impose a fine on anyone using such language. 

In various homes,including the one I lived in , I implemented a “Gaali Bandh” chart to foster awareness to prevent utterances of sexist slurs, the same was done in the schools. Even Gram Sabhas on this issue were initiated. Initially I faced flak and was ridiculed by people but due to the transformative power of discourse to alter society and eliminate the virus of patriarchy. This practice of using cuss words which degrade women is very much rooted in regressive social practices. One can observe that men tend to indulge in this decadence while they are conversing light-heartedly with their peers. Why should we even use such words when we know its not a part of our formal education? Individuals unconsciously tend to learn this from the most essential yet primary institution i.e. the home while when it comes to matters concerning the health of women-menstruation,menopause ,vaginal infections-we as a society hypocritically feign ignorance and express prudery. But at the same time utterances of slurs, which are abusive towards daughters,sisters or mothers, are given a free reign.


Sagnik : As you mentioned the issue of womens’ health being denigrated into something taboo, it is a grim fact that even in 2025 we as a society are ignorant to the prudish attitude towards menstruation . I have noticed this personally in my own house that whenever an advertisement regarding sanitary pads is aired my grandmother,despite being a woman, attempts to change the channel even though it's nothing to be ashamed about. Although the honourable Supreme Court in 2018 declared the practice of the Sabrimala temple to prevent entry to menstruating women as unconstitutional. But still on a national scale in both rural and urban areas this continues to be an issue. How do you think we can eradicate this discrimination?

Sunil Jaglan : Indeed what you said is relevant. To counter this I had launched the “Period Chart” campaign in 2019, which strives to destigmatize periods and menstruation for they are a natural process, where it involved the implementation of period charts in approximately 60,000-70,000 homes and the endeavour was further extended to universities and schools. In the charts an attempt to foster awareness regarding menstrual hygiene by facilitating the females to keep a track of their menstrual cycle. Currently this campaign is undergoing its sixth year.Although the hardliners and conservatives tended to troll me and abuse me, I did not pay any heed to it for I have two daughters, a partner and various strong women surrounding me! 

I do not shy away from discussing my daughter’s periods or my mother's menopause in the mainstream by acknowledging my own failure that even how I was conditioned by patriarchy.Outside India the campaign has found itself in Nepal even. On my part I have tried to subvert male-chauvinist ethos by helping to constructing nameplates in the name of the daughters in the family(i.e. the Daughter Nameplate campaign,2015) or helping to build women-friendly panchayats(2010-12)here efforts are taken to empower women socially and politically. The same campaign has been further championed by various governments in India. My team has focussed on constructing ‘Balika Panchayats’ and spreading awareness regarding safe sex and usage of condoms in the mainstream. Throughout the course of my life, I have dedicated my life to the social , political and economical liberation of women through the power of the spoken word in mainstream discourse of which an example is the “Lado Pustakalaya” of 2014 i.e. the undertaking which involved the establishment of a women’s library in Bibipur village in Haryana to empower females intellectually about their autonomy and rights by helping them prepare for competitive exams.

Sagnik : Since the campaign of Lado Pustakalaya aims at helping girls prepare for competitive exams would you suggest some books which people should read to foster awareness of gender inclusivity and feminism

Sunil Jaglan : Personally I haven't academically been involved in my activism but the human experience has molded me extensively since over the years in the public scene I have been acquainted with diverse people from over 10,000 villages and has pedagogically nourished me with invaluable learnings. Apart from that I have also authored a book titled “Lado Rights: Mahila Adhikaron Ka Sankalan,” which has emphasised on the constitutional rights bestowed upon women in India. I would further like to state that our brain is responsible to gather information from our surroundings on any topic be it gender or any other. Thus, I would request all the audiences of your platform to introspect upon themselves to what extent you have contributed to making the women around you feel safe. 

Sagnik : You spoke about how we tend to receive information via our brain, it can also be said that gender itself is a social construct which is ingrained in us through years of male-centric conditioning.

Sunil Jaglan : Exactly. Most of the norms prescribed by society are irrelevant. It is thus crucial to rely on dialogic processes to subvert these conventions where regressive practices or aphorisms which glorify abuse ,insult and cursing should be subverted for even in the OTT platforms low-grade films or comedy shows are projected as “cool”.

Sagnik : Even today we tend to hear  “working mothers” and our society tends to normalise it wrongly by touting this as a ‘division of labour’ where women are assumed to be homemakers and men as providers but in the current context women are burdened with both household activities and those of the outside sphere. 

Sunil Jaglan : Right. The word “working mothers” is rooted in an oppressive assumption that women’s roles are constricted to giving birth and concentrating on household activities. In order to counter this we had started a programme called ‘Womaniya GDP’ which aimed to give  women their due share  for their “unpaid domestic work”. It's an honour for me to get featured in a front-page article of the NewYork times.

Adding to that I have received appreciation from the respected Prime Minister Narendra Modi. The President also congratulated me heartily.So I think it’s not so difficult to foster change if you have the zeal.What’s important primarily is to contribute to an environment which is female-friendly.

Sagnik : I believe each of us ought to be a feminist for developing a humanistic consciousness. But in recent times a distorted narrative is projected where there are individuals who label and denigrate feminists ideologues to be “anti-men”.This has taken an ugly form where homophobia has been noticed in that heart wrenching incident of 16-year old Pranshu ,a boy from Madhya Pradesh, who liked make-up but was trolled by a bunch of male-chauvinist homophobes and was pushed to such extremities of cyber that he lost his life to suicide.

Sunil Jaglan : I have heard about it and its harrowing. Each individual has their own autonomy and society should not provide any threat to them. Such is the failure of formal education that even after 78 years of independence the society is an ignoramus when it comes to awareness of the constitution. Even the people who dominate the cultural spheres are the products of a gerontocracy who blindly believe in  exploitative norms and institutions. Hence,proper efforts must be directed towards making students study the works of philosophers from a tender age formally so as to foster critical thinking about the inequities of the social and economic system of which they are a part. Even though I admit that despite myself having a BSC degree, a B.ED degree and even a masters degree in computer sciences, I came to realise the importance of a holistic education rooted in the social sciences at a late age of 26. But despite this I have acquired a wealth of knowledge from my village labs and from watching Richard Attenborough’s poignant masterpiece “Gandhi(1982)” which is one of my favourite films .




Sagnik : A philosopher named Jackson Katz has aptly said that we say “a certain number of women were raped or abused” instead of saying “that a certain number of men abused or raped women”. Furthermore alarmingly we witness a rise in rape cases across the country including the one at R.G. Kar Medical College and Hospital last year.

Sunil Jaglan : Absolutely. I have repeatedly said that language is an important tool for shaping our perceptions. As the world has not recognised this fact prominently, I work on the linguistic sciences to promote inclusivity. Regarding the rampant increase in rape cases I would also like to say that there are a large number of unreported case.It is very important on your part to get to the root of this malaise and hold those responsible accountable in order to radically reconstruct the society. Further there is even the grave issue of child abuse which has been profoundly critiqued in Imitiaz Ali’s 2014 film “Highway”.It still moves me to tears!

Sagnik : As you have arrived in Kolkata recently what do you think is the state of awareness regarding your campaigns of gender sensitisation. What do you think is the difference between the condition of women in West Bengal from other states? Apart from that do you have further ideas in mind regarding your campaigns in West Bengal ?

Sunil Jaglan : The fact is that numerous social movements have sprung up from the soil of Bengal through humanists like Raja Rammohan Roy, Rabindranath Tagore and even Swami Vivekananda. It is my first time that I arrived in the city of Calcutta but to be honest I did not notice the social consciousness which I had expected. The aforementioned names which I took , I feel their significance has been diminished and the government is silent regarding this. Even though the women in Bengal have fine leadership qualities but in rural areas there still exists a patriarchal social structure.Unemployment is also an unfortunate condition alongside the dearth of female entrepreneurs in the state. I also feel that the cultural sphere of Bengal is also rich in films filled with social consciousness.

But again it did not align with the image of  Bengal in my mind where I anticipated women to be much more liberated from dogmas and social constraints.I feel that the government should implement immediate steps to improve female leadership alongside working on curbing incidents of domestic violence or molestation which affect women’s safety. Even measures ought to be implemented to improve the quality of life and well-being of sex workers. But I am hopeful. I started my ‘Gaali Bandh’ from here. I even  tried to write in Bengali for the first time. There were some memorable experiences including the one when I met Sandip Ray as I have been an avid fan of Satyajit Ray.Despite having a short period of time I travelled to various places. Further I have plans to work with the Gram Panchayats,the civil society bodies and even eminent filmmakers, with whom I acquainted myself , regarding social campaign programmes.














Saturday, February 15, 2025

From Villain to Vlogger: Ashish Vidyarthi's Inspiring Reinvention Journey at 62


 

The International Kolkata Book Fair has  been a melting pot of literature, culture, and unexpected moments. Pratayay Sur, director of Idearcade Digital Solution, found himself in an impromptu yet riveting exchange with none other than veteran actor Ashish Vidyarthi in recent Kolkata Bookfair . The celebrated artist, turned vlogger , motivational speaker, and stand-up comedian, shared his thoughts on storytelling beyond the silver screen. Their engaging conversation, filled with insights on digital media, passion for life, and the joy of reinvention, has been exclusively captured by BongJournal.


This conversation appears to be from the 2025 Kolkata Book Fair, where actor Ashish Vidyarthi discusses his various roles including being a YouTuber, motivational speaker, and stand-up comedian at age 62. 

Pratayay Sur: Since I have caught you making your vlog , what are your experiences as someone deeply involved with the digital media space and that as a vlogger?

Ashish Vidyarthi: I am someone who is ardently in love with life. I capture life, its essence and the nitty-gritties of humanity. That's how I see myself! Earlier before my life as a YouTuber I flirted with photography.Now instead of clicking the camera, I capture the same experiences on video.

Pratayay Sur : Since you had a deep tryst with films, this is something you have a hindsight about. But is this vocation any different from your experiences on the silver screen? Do you get into the skin of any character while vlogging?

Ashish Vidyarthi: Absolutely not. It's starkly different from that of an artist as I break the fourth wall to become a storyteller who chronicles the lives of the people. It's a privilege for me as I possess multiple identities i.e. an actor , a YouTuber , stand-up comedian and even a motivational speaker! Even today I have come to the City of Joy for delivering a motivational speech and also to grace the event of Sushil and Nidhi Poddar-authored book “Blaze” being released in Bengali. I even have a lust for travelling around the corners of Earth! 

Pratayay Sur: Right! So this is the follow-up and also the last question. As you are a multifaceted person what identity is prominent in you the most?

Ashish Vidyarthi: All of them and none of them! I am living my life with exuberance!






Saturday, February 8, 2025

Smart Phones Created Smart Kids, But Not Readers' - Barun Chanda


 



However, amidst the ongoing wave of digitalisation and the digital convergence reading seems to have taken a backseat as artificial intelligence platforms(the likes of ChatGpt) seem to throttle down literary theory and criticism.  It’s true that the art of reading is under threat as eminent artist and fiction writer Barun Chanda (known for his performances in Satyajit Ray’s Seemabaddha(1971) and Anjan Dutt’s Chalo Let’s Go(2008) ) whose books are being published by “Patrabharati” publishers remarked that the written word is fading away as the current generation is too engrossed in mobile phones. 


Good afternoon sir! What's your take on this year's bookfair as Germany has been taken as the focal country?

Barun Chanda: Good afternoon! As I have not visited Germany anytime, I cannot comment upon this.

What's your most memorable moment at any book fair or the one this year?

Barun Chanda: It's all the same. There's nothing special as such

What do you like to read?

Barun Chanda (Laugh…) I will give you a very good answer. Books.

What genre of book you like to read?

Barun Chanda : (Laugh…) Huh! You should say that. What kind of book I like to read. So you want to know what kind of. I write mostly fictions.

Yes I have read Your book ‘The man who knew too much.’

Barun Chanda : This is the one non fiction book I have written. Rest are all fictions. 

What role you think books can play in shaping the cultural gap you think we are facing today?

Barun Chanda : People don't have time for books these days. Specially the younger generation. All they do is to google, use the mobile, smart phones and they are smart boys, smart girls. That's it. Full stop. The damage start with televisions. Now you have the Netflix, Prime Video. So they are taking all your reading time. 

What do you think is the primay struggle that reading is facing in the wake of the current scenario of digital convergence ?Are we being engulfed by an Orwellian future?

Barun Chanda: All across the world bookshops are closing down. Even if one uses a Kindle or any other E-book platform something is better than nothing. The written word is losing its existence. It’s like we are grappling with a dystopian world as depicted in the 1982 cult classic by Ridley Scott “Blade Runner” starring Harrison Ford where people only read neon hoardings dispersed in the sky. Please do see the film once you get the chance?










Saturday, February 1, 2025

A Literary Spectacle: The 48th Kolkata International Book Fair Through The Lens of BongjJournal






A diverse collection of Bengali literature, from classics to contemporary works, fills the shelves at the International Kolkata Book Fair, drawing eager readers to explore literary treasures.





A reader browses books at the 48th International Kolkata Book Fair, where shelves are stocked with both contemporary works and classic titles in an inviting display.







Two security personnel take a break against a vibrant yellow wall with abstract black patterns at the International Kolkata Book Fair 2025.









Wednesday, January 22, 2025

JANtantra 2025: Celebrating Netaji's Bharat Winning with Soft Power

A New Dawn: Hope Rekindled


The turn of the year, much like the first blush of dawn, brings with it the promise of renewal. As the world ushers in 2025, India’s timeless wisdom resonates deeply, offering pathways to harmony and sustainability. This is not just another new year; it’s a reminder of humanity’s collective journey toward unity, a vision deeply rooted in the Indian ethos of "Vasudhaiva Kutumbakam" — the world as one family. Amid the world’s turmoil, this philosophy becomes a guiding light, offering hope and renewal as we step into a promising future. Swami Vivekananda once prophesied, “When the real history of India will be unearthed, it will be proved that, as in matters of religion, so in fine arts, India is the primal Guru of the whole world”.envisioning a time when India’s spiritual and philosophical legacy would inspire global harmony. This vision was shared by Netaji Subhash Chandra Bose, who dreamed of a free and united India leading the world by example. "Never lose your faith in the destiny of India" he declared, exemplifying his unwavering dedication to an India not just free but also a beacon of courage, justice, and universal brotherhood.

The Flame of Visionaries

The 12th of January marks the birth anniversary of Swami Vivekananda (Now observed as the National Youth Day or Rashtriya Yuva Divas), a visionary whose enduring legacy is a beacon of India’s spiritual wisdom. His iconic address at the World Parliament of Religions in 1893 was a transformative moment, introducing the world to India’s inclusive and profound philosophical heritage. Vivekananda’s influence stretched far beyond spiritual realms, captivating minds like Nikola Tesla and Albert Einstein, who saw in India’s ancient thought the keys to universal understanding. "Arise, awake, and stop not till the goal is reached," Vivekananda proclaimed, igniting a fire of self-discovery and service in countless hearts. His vision for Bharat was not just of a nation awakening to its own potential but of a world finding unity through shared spiritual truths. In Vivekananda’s vision, we see the seed of India’s rise as a global spiritual and intellectual leader.

Swami Vivekananda with Inventor NikolaTesla

Swami Vivekananda with Inventor NikolaTesla

Rivers of Immortality

The Maha Kumbh Mela, which began on January 13th, 2025, epitomizes humanity’s enduring quest for immortality and meaning. This grand confluence of faith and devotion, held once in 144 years, draws millions, creating a living mosaic of spiritual fervor. For luminaries like Steve Jobs and Laurene Powell Jobs, India’s spiritual tapestry offered profound inspiration. Steve Jobs’s transformative journey to Neem Karoli Baba’s ashram and his recommendation of "Autobiography of a Yogi" to friends reflect the deep connection he felt with India’s spiritual ethos. Laurene’s recent attendance at the Kumbh Mela in honor of her late husband’s aspirations symbolizes the West’s enduring fascination with India’s timeless traditions. "The soul is not born; it does not die," wrote Swami Yogananda, whose teachings influenced not only Jobs but also countless others seeking meaning in a fast-paced world. From the Beatles’ pilgrimage to Rishikesh to Mark Zuckerberg’s visit to Neem Karoli Baba’s ashram, the influence of India’s spiritual wealth continues to shape global consciousness.

       Steve Jobs with Autobiography of a Yogi         Jobs Wife Laurene becoming "Kamala"

Warriors of Spirit

The 23rd of January marks the birth anniversary of Netaji Subhash Chandra Bose, a towering figure of India’s independence movement. Bose drew deeply from the wellsprings of India’s philosophical heritage. Inspired by Swami Vivekananda and the Mahabharata, Bose envisioned a path where dharma and action intersected. His invocation of the warrior spirit, rooted in the philosophy of selfless service and the pursuit of justice, resonates with the teachings of Krishna in the Bhagavad Gita. "You have to build the future on the foundation of your sacrifice," Bose declared, exemplifying his steadfast commitment to freedom and justice. Bose’s courage and vision remind us that true leadership is born from the harmonious blend of intellect, spirit, and resolve. His legacy serves as a powerful reminder of the strength derived from India’s spiritual and cultural traditions.
Netaji Subhash Chandra with the Women Jhansi battalion of the Indian National Army

Strength in Defense: India’s Military Might

According to the most recent Global Firepower Index rankings, India stands as the fourth most powerful military force in the world in 2025, following the United States, Russia, and China. This remarkable positioning reflects not only India’s defense capabilities but also its strategic foresight and commitment to peace. The "Make in India" project has seen that Indigenous defense technology is not only garnering the national arsenal but also contributing to the GDP with exports. India, as a nation, has never invaded another country but has shown unparalleled bravery and responsibility in global affairs. During the 1971 Liberation War, India’s military freed Bangladesh from oppression, sacrificing over 50,000 soldiers in the fight against Pakistan. The nation has also offered refuge to prominent political figures like the Dalai Lama and Sheikh Hasina, embodying its ethos of solidarity and peace. Guided by its ancient scriptures, India’s military strategy emphasizes the righteous use of power to uphold justice and harmony, echoing the teachings of the Mahabharata.

 India's Robot Army Showcased at 77th Army Day Parade 2025

The Tapestry of Unity

India’s Republic Day celebrated on January 26th, symbolizes the nation’s remarkable journey as a beacon of democracy and pluralism. In just 75 years, India has risen to global prominence, leveraging the soft power of its culture, spirituality, and intellectual heritage. Unlike the rigid secularism of the West, India’s ethos celebrates diversity without division, embracing a cosmopolitan spirit that has defined its civilization for millennia. This inclusive vision, rooted in the principles of Advaita Vedanta, sees divinity in all beings, transcending the need for mere tolerance. Instead, it calls for a deeper recognition of shared humanity, offering the world a path to sustainable and harmonious progress. "The world is the great gymnasium where we come to make ourselves strong," Vivekananda’s words echo, inspiring India’s role as a global unifier.
Indian Army in UN Peacekeeping Mission

Docking Dreams: A Cosmic Milestone

On January 16th, 2025, India’s prowess in science and technology reached new heights with ISRO’s successful docking of two SPADEX satellites, SDX-01 and SDX-02. This groundbreaking achievement underscores India’s commitment to advancing humanity’s understanding of the cosmos. The spirit of exploration and innovation, deeply rooted in India’s ancient traditions of inquiry, finds a modern expression in ISRO’s accomplishments. It is a reminder that India’s philosophy of unity extends beyond earthly realms, connecting humanity to the stars and reinforcing the interconnectedness of all existence.


Threads That Bind

India’s philosophical foundations, drawn from the Vedas, Upanishads, and Puranas, offer profound insights into existence and self-realization. The concept of dharma challenges rigid doctrines, encouraging individuals to rise above societal divisions and embrace growth through self-reflection and action. This vision of non-duality, where all souls reflect the same universal essence, is the cornerstone of India’s spiritual teachings. It renders the need for tolerance obsolete, replacing it with an appreciation for the unity that underlies all existence. "When a man sees all beings as equal in suffering and in joy because they are like himself, that man has attained perfect yoga," proclaims the Bhagavad Gita, reminding us of the universal connections that bind humanity. As global leaders and thinkers turn to these ancient texts for guidance, India’s spiritual heritage becomes ever more relevant in addressing contemporary challenges.

As January unfolds, India’s spiritual and philosophical treasures remind the world of the timeless truths that bind us all. From the hope symbolized by the new year to the profound lessons of Vivekananda, the sacred gathering of the Maha Kumbh, and the fearless vision of Netaji Bose, this month offers a journey through India’s enduring influence. In these teachings, humanity finds solace, inspiration, and a blueprint for a harmonious and enlightened future.

Research: Sagnik Bhaduri

Photo Source: Internet

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