WHEN FLOOR OFFERS A VAST CANVAS FOR MARKETING

 Sreeja Ghosh Sur

Few months back I visited a seminar. The event management company used Floor Graphics with the logo starting from the entrance to direct the visitors towards the seminar hall. This is really a brilliant way to promote the brand. Many Sellers are now using this unique way to uphold their business. In most shopping Malls and Supermarkets the floor directional graphics of phosphorescent material  are used for leading people in case of an emergency power cut.

DIRECTIONAL FLOOR SIGN

I have seen many stores using floor graphics to promote the discount near the billing counter just to grab the attention of the customer. It surely will increase the impulsiveness among the customers.

If you want your customer to know your brand then simply use the floor graphics with foot print to guide the customer towards the product.

In the mobile store picture Color Magic has used the floor graphics to complement the brand new product release theme . Now the thing is that, everyday we come across lots of ads. But how many of them do we remember or notice to register in our brain? This is because we see them in the same boring pattern and in the same predictable eye line. And those ads are so expected that they show no impact on buyers. Floor graphics is an excellent novel idea to draw the attention being targeted for its unconventional positioning. The demands for floor ADS are increasing day by day. With the advent of anamorphic floor graphics now the WOW factor also startles the viewer to interact with the ads.

Another reason for using floor graphics is that it can be seen from distance. Once I have seen a floor graphics promoting a famous battery brand just near the escalator. This is really an outstanding idea. This is because most people have tendency to look downwards while boarding on the escalators. People also stare downwards while chatting over phone. So floor graphics is the right way to set a purposeful message regarding the product.

Floor graphics logo can also be effective in the visiting room of nursing home particularly just below the chairs where people wait for longer time.  

Endurance of Floor Graphics

• According to Color Magic Floor graphics are extremely flexible. 
• Special lamination are provided over self-adhesive vinyl
• Floor Graphics slip resistant, can continue from three months to one year.
• Don’t get fade easily and are waterproof.  
• Easily removable
• Don’t leave any adhesive remains or damage the area of application.
• Finally if you use anamorphic technique the battle is half won.

FOR ANY QUERY RELATED TO FLOOR GRAPHICS PRINTING CALL @ 9830094030