Bengal is all set to welcome Goddess Durga

The countdown to the biggest festival of Bengal has begun. The homecoming of Goddess Durga and beginning of devipokhho has been  celebrated  on Mahalaya.

Last minute preparation is going on Shiv mandir puja pandal. This year they put forward corona as theme

The last minute preparation is going on in one of the pandal of South Kolkata

Pic Courtesy - Subhrodeep Roy

First E-commerce Marketplace which Enlists Creative Artists, Entrepreneurs & Local Artisans for 24x7x365 Online Fair

This 15th August 2021, www.boutiqart.org, a unique marketplace from Kolkata has started their registration of Boutiques, Artists, Craftsmen, and all Creative Vendors and PIN Partners for listing talents along with unique products and services.No e-commerce platform before offered so much freedom for buyers & sellers to meet online just as they would interact in a fete, exhibition or any flea market (Mela). Boutiqart.org offers the scope for all creative vendors, artists and entrepreneurs to showcase not only their products and service but get PIN based listing with a profile for specific creative category. 

In most of the existing e-commerce portals and online marketplace the makers and creators behind a creative brand of garments, handicraft, fashion, wellness, home decor or design accessory or any innovative items are always kept hidden from the customers. Most e-vendors and online sellers reap hefty profit margins by sourcing items from local and authentic makers and enjoy the exclusivity of talented creators behind their ethnic and unique wares. Boutiqart seeks to bring the resellers, retailers, and boutiques along with the wholesalers, manufacturers and craftsman in a virtual 24 x 7 x 365 Mela for creative commerce from local to global.

Due to the pandemic times, the physical sales from mela, fairs and flea markets have touched the all-time low and the artisans, weavers, art & craft dealers and all types of handicraft oriented sellers are looking for alternatives, however, they are not technologically equipped nor adept in marketing their niche items. The e-commerce giants and popular ethnic store brands are sourcing from the real talents whereas they are denied the scope of meeting the customers and thereby has to remain satisfied with whatever bargain they could make. Boutiqart here seeks to even sponsor the talented craftsmen and creative genius from the remotest parts and not only support them with global marketing but makes them known to the end-users.

Boutiqart is currently looking for young, energetic social entrepreneurs and art connoisseurs to become PIN partners in all districts, towns and cities to help such creative talents enlisted and get the benefit of the creative commerce network.

 

Boutiqart is being partnered by a Digital Media Platform "Quarantimetv.com (QTV LIVE)"for assisting the creative vendors to perform LIVE Sales in social media like facebook, youtube and instagram through a branded multi-streaming of demonstrations directly from the vendor stores, shops, home, studio and the best part is, buyers can click to get bulk and custom orders and service contracts as the LIVEs are linked to the boutiqart e-commerce profile stores of creative members.

Already fashion designer, Nilufar Ahmed ( Assam government empanelled fashion entrepreneur of Weave India ) speaks of reaching out to the vast creative artists and traditional craftsmen of not only Guwahati, but of the whole north-east to bring them under the creative network of boutiqart. A kolkta based marketing agency "Reflancer.com" has also been employed to source the creative pool of talents for boutiqart listing. It is estimated that by the middle of year 2023 Boutiqart will be open for all individual and corporate customers to not only order customized services but also get to know about the real artists behind the show, who are always kept behind the curtains when the big creative retailers only share the center stage. 

Boutiqart with time are also aspiring to showcase all local and global events, exhibitions and fetes, provide franchisee support to creative startups, even support the training and passing on the rare skills and tradition of one generation to another by propagating their story to the world.