Tarun Tahiliani's TASVA: Redefining Indian Men's Fashion in Patna

Aditya Birla Fashion and Retail Ltd, in partnership with designer Tarun Tahiliani, has introduced Tasva, a men's Indian wear brand, in Patna. The store, inaugurated by Harshvardhan Rane and Tarun Tahiliani, offers a diverse collection of sophisticated ethnic and wedding wear. The 7500 sq. ft. store features Tarun Tahiliani's signature style, blending traditional and contemporary design with comfortable fabrics like silk blends and cotton-viscose. The range includes kurta sets, sherwanis, Indo-western ensembles, and various accessories, making it a one-stop destination for the modern Indian man's festive and wedding attire needs.

Commenting on the launch of the Patna store, Tarun Tahiliani, Chief Design Officer, TASVA, expressed, “It’s an honour to bring our vision to life with the grand opening of our store in Patna's Boring Road. Patna is a city steeped in tradition, and yet has gracefully kept pace with modernity. The city's rich cultural tapestry and its growing affinity for modern fashion are a dynamic blend that resonates with our design philosophy. I'm thrilled to offer the city a taste of our timeless elegance. Tasva is here to redefine groom's fashion and be a part of Patna's evolving story.”

Tarun Tahiliani's store is a captivating embodiment of his 'Modern Indian' design philosophy, seamlessly blending tradition with contemporary flair. The exquisite design and decor cater to the evolved tastes of Indian consumers, who now yearn for depth and expression in their fashion choices. Luxurious materials like wood and brass, alongside designs drawing inspiration from India's cultural legacy, infuse the space with a distinct ambiance. It becomes a gateway to a reimagined realm of Indian apparel, perfectly harmonizing with TASVA's brand ethos. With every element carefully curated, the store is a testament to the fusion of heritage and innovation in the world of fashion.

Harshvardhan expressed his thoughts saying, "This city holds a special place in my heart. Patna is known for its discerning audience and to have earned a place in hearts of Patna’s people is truly an honour. Today it’s a privilege to witness the fusion of traditional elegance and contemporary style right here in Patna. Tasva's commitment to redefining the groom's fashion experience is commendable, and I'm excited to celebrate this significant milestone with them.”